The Affiliate Marketer

I’ve played with AdWords Dominator a bit now, so I thought I’d write about it.

AdWords Dominator is a tool that allows you to set up Google AdWords keyword-targeted campaigns offline, and to automatically upload your changes when you are ready. It uses the AdWords API, which is currently in beta. Anybody who has a Google AdWords account can get AdWords API access.

This is the first product of its kind ever released, and as you can expect, it has a few rough edges. I have had occasions where clicking on the ad group name has not produced the keyword list, and I’ve also had nothing viewing in the summary window, but these may well be a result of me rushing ahead without reading the documentation! There is a learning curve to go through with this application, and if you decide to buy it, you would be well advised to read the manual.

I had a problem for a while when trying to send new ads to either a new campaign or an existing campaign; the ads simply were not getting uploaded. In the end, it turned out that while manually entering the ads, they were disapproved for obscure Google reasons, but it would have been nice if the program had shown an error message to me to indicate that this was the case. It is quite easy to tell when a change to an ad or a new ad has not been uploaded because the ad is shown with a surrounding grey border, but it takes a while before you figure this out!

I have found that when you delete ads, the deletion doesn’t seem to take effect, with the result that I have to go in manually through the web-based interface to do this.

I felt that the program could also do with at least as much functionality as Google provide with respect to automatic keyword CPC editing and similar things you can find in the tools menu on the web site.

The reports and graphs are a worthwhile feature, and they save you waiting for Google to produce them!

In summary, though, I can’t recommend AdWords Dominator to our readers in its present state. The acid test of a product such as this is whether you end up using it on a daily basis. I have tried AdWords Dominator, but I’ve gone back to the web-based interface for most of my AdWords campaign editing. If you regularly experience problems with your web connection or you need to edit your campaigns on the move, AdWords Dominator would be useful, but otherwise I do not recommend the product.

What do you think? Add your opinion to this article!

David Thomas, The Affiliate Marketer

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